PRACTICE 01 — COUNSELTHRESHOLD €5M/YR
LIVE

Advisory.

Senior counsel on AI, technology, and marketing. Partners only.

APPLY FOR ADVISORY

EVERY ENGAGEMENT STARTS WITH A PAID DIAGNOSTIC

02INSTRUMENTS
AI / TECHNOLOGY / MARKETING
INSTR 01 — AISTANDBY

AI.

Models in production, not on slides.

INSTR 02 — TECHNOLOGYSTANDBY

Technology.

We read the code before we advise on it.

INSTR 03 — MARKETINGSTANDBY

Marketing.

Counsel from inside the auctions we run daily.

03THE ENGAGEMENT
DIAGNOSTIC → RETAINER / PROJECT

Diagnostic first. Then retainer or project.

Two weeks inside your numbers and systems. You keep the findings either way.

[ DIAGNOSTIC ]FORK[ RETAINER ][ PROJECT ]
04THE LINE
ARMED

Advisory starts at €5M a year.

€5M / YR

Below the line, our leads practice is usually the better spend — we’ll say so.

05THE PARTNERS
ROSTER — 05

Partners only. No account layer.

Everyone you deal with can build the thing they’re advising on.

01

ShairFounder

Sets the direction of the firm. Sits in on every advisory engagement that starts.

02

ZamirCTO

Architecture, infrastructure, and the AI systems we run ourselves. Reads the code when it matters.

03

AntoninLead engineer

Builds what we advise on. Technical due diligence and build-versus-buy come to him.

04

HesselCMO

The auctions and the creative that feeds them. Marketing counsel from inside the accounts.

05

SamirCOO

Keeps engagements honest on scope, cadence, and delivery. Your single point of continuity.

06FAQ
04 ENTRIES

Asked before. Answered here.

APPLICATIONS OPEN

Bring us the decision in front of you.

A partner reads every application. We reply within two working days — either way.

APPLY FOR ADVISORY