Pay per lead. Graded before you ever see it. Billed weekly, after delivery.
PAY PER LEADBILLED WEEKLY, AFTER DELIVERYNO RETAINERS
Landing pages, forms, tracking. Built and maintained by us.
> SIGNAL IN — FORM COMPLETEPaid campaigns on the channels that fit your vertical. Managed daily.
> CAMPAIGN ACTIVE — ROUTEDEvery respondent is interviewed and graded before it counts as a lead.
> INTERVIEW COMPLETE — GRADEDGraded leads, with transcript and rationale. Exclusively yours — never resold.
> DELIVERED — EXCLUSIVEAn AI conversation grades every lead on intent, fit, and readiness. The grade sets the price.
What's driving the search for a new provider right now?
Our contract ends in March. We need this handled before Q2.
Who signs off on this?
I do — I run operations.
Rough budget range you've set aside?
Around what we pay now. We can move if the fit is right.
> GRADE A — RATIONALE ATTACHED
The two bars never diverge. That's the whole model.
What's driving the search for a new provider right now?
Our contract ends in March. We need this handled before Q2.
Who signs off on this?
I do — I run operations.
Rough budget range you've set aside?
Around what we pay now. We can move if the fit is right.
The two bars never diverge. That's the whole model.
A transcript and a grade rationale ship with every billed lead.
Interviewed. Intent verified, decision-maker confirmed, timeline real. Priced at your full grade rate.
Genuine interest, one qualifier soft — timeline or budget unconfirmed. Priced below A, because it is below A.
Early. Real person, real problem, not ready yet. Priced for what it is: a future customer.
Your base rate per vertical is agreed in writing before the first lead.
Sent Sunday. Payment terms weekly. You never fund a week that hasn't happened.
You set a weekly ceiling. Raise it, lower it, pause it.
The exact number is yours — set it in euros, change it any week.
Same budget across more verticals spreads the flow thinner. That's the tradeoff — you set it.
Every billed lead can be checked against its own conversation.
What's driving the search for a new provider right now?
Our contract ends in March. We need this handled before Q2.
Who signs off on this?
I do — I run operations.
Every billed lead includes its full AI interview transcript.
Every grade comes with its rationale — the signals that set the price.
Disagree with a grade? Flag it. We regrade — if we were wrong, it's credited on the next invoice.
Leads are exclusive — one lead goes to one client. Never resold.
A real person, in your vertical and market, who completed the AI interview and was graded. It arrives with contact details, the transcript, and the grade rationale. You're billed per the grade — nothing else.
Flag the lead. We regrade it against the transcript, and if we were wrong, the difference is credited on your next invoice. The transcript is the referee — that's why you get it.
No. You set a weekly budget; you can raise it, lower it, or pause it for the following week. Billing is weekly, after delivery.
We onboard verticals deliberately — each one gets its own funnel, traffic, and interview design. Current focus is the Benelux and neighbouring markets. Tell us where you operate in the application; if we can't serve it yet, we'll say so.
If your vertical is already live, days. If we're building it for your market, we agree a start date before anything is billed — and billing only ever starts when leads do.
No. A lead goes to one client and is never resold. We cap the number of clients per vertical and market so that stays true.
We run a limited number of clients per vertical, so leads are never split.
PAY PER LEADBILLED WEEKLY, AFTER DELIVERY