Maken Advisory — from €5 million in annual revenue
Not for everyone. Maybe for you.
We step in as a part-time in-house team alongside management and founders — automation, marketing, branding, team, and coaching. With one end goal: a company that can then move on without us.
Advisory starts at €5 million a year
Not as a status symbol — because below that line, counsel is rarely the right spend.
Under €5 million, execution is almost always the problem — not counsel. Then Maken Leads is the better spend: the whole system built for you, paid per delivered lead. We say so plainly.
One client. Four months.
Numbers from work we ran ourselves — the result of one engagement, not a promise.
revenue — within four months
in wasted spend cut
client revenue generated
views generated
hours saved with systems
Not a single channel. The whole company.
Advisory is not a service beside your company — it is work on the company itself.
Automation & AI
Systems that take over work — built by people who run them themselves.
Marketing & performance
Counsel from inside the auctions we run ourselves, every day.
Branding & positioning
Who you are, for whom, and why that is worth more than you charge today.
Team & hiring
The right people in the right seats — and the structure they work in.
Coaching for founders and management
The decisions only you can make, with someone beside you who has seen them before.
Systems & processes
From your head into playbooks — so the company runs without you in every room.
If it touches your company, it is ours.
How we work
From diagnostic to self-sufficiency — the engagement is designed to end.
The diagnostic
paidTwo to four weeks inside your numbers, systems, and team. The findings stay with you — either way. Free audits are sales documents; paid ones can be honest.
In-house
part-timeWe work as a part-time team alongside management and founders. Decisions land where they belong — not in an agency meeting at a distance.
Build & hand over
togetherSystems get built, people get trained, decisions get documented in playbooks. Everything we know ends up inside the company.
Self-sufficient
the end goalThe engagement ends. You have a company that can move on without us — that was the point from day one.
The end goal
“Agencies profit from dependency. We build ourselves out.”
The best compliment at the end of an engagement is that you no longer need us.
Partners only. No account managers.
Everyone at the table can build what they advise on.
Sets the direction of the firm. Sits in on every advisory engagement that starts.
Architecture, infrastructure, and the AI systems we run ourselves. Reads the code when it matters.
Builds what we advise on. Technical due diligence and build-versus-buy come to him.
The auctions and the creative that feeds them. Marketing counsel from inside the accounts.
Keeps engagements honest on scope, cadence, and delivery. Your single point of continuity.
How the application works
We judge whether it fits — and say so when it doesn't.
The application
Tell us which decision is on the table. A partner reads every application personally.
Within two working days
You hear from us — a yes, a no, or a better idea. Either way, an answer.
Diagnostic first
Every engagement starts with the paid diagnostic. The findings stay with you.
Shair sits in on every engagement that starts.
Questions, answered honestly
“The honest answers, before the application.”
Retainer or project — how do I choose?+
Retainers are standing counsel: we're in the room for the decisions as they come. Projects are for a single decision with a deadline — a platform choice, a due diligence, a marketing rebuild. The diagnostic usually makes the right shape obvious.
Why is the diagnostic paid?+
Because it's real work: two to four weeks inside your numbers, systems, and team, ending in a written point of view you keep either way. Free audits are sales documents. Paid ones can afford to be honest.
We're under €5M. What now?+
Then advisory is rarely the right spend — at that size, execution is usually the constraint, not counsel. Look at Leads: the whole system built for you, paid per delivered lead. When you cross the line, come back.
Who does the work?+
Partners. No juniors, no account layer. Everyone you deal with can build the thing they're advising on.
What exactly do you do?+
Everything that touches the company. Automation and AI, marketing and performance, branding, team and hiring, coaching for founders and management, systems and processes. Advisory is not a single channel — we work on the company itself, from the inside.
How long do you stay?+
Until you can do without us. Self-sufficiency is the end goal of every engagement: systems in place, people trained, playbooks documented. We don't agree on an end date — we agree on an end state.