Maken Leads — lead generation for installation and trade businesses
We fill your calendar. You pay per delivered lead.
Under your own brand, we run the campaigns and an AI advisor that talks to visitors 24/7. Every lead is verified, graded from 0 to 10 and delivered exclusively to you — with the full conversation included.
How it works
Your brand on the advice page, our ad budget behind it — one machine in between.
Request
A visitor lands on your own advice page — our campaigns, our budget. A check of about five questions ends in an honest, instant savings calculation.
Verified
Mobile numbers are confirmed with an SMS code as standard, fake numbers are filtered, and consent to call is recorded per lead.
Graded
The AI advisor talks with the visitor 24/7, on your own offer and prices. Then AI reads back the entire conversation: a grade from 0 to 10, with a note for your first call.
Delivered
Only leads above your own grade floor reach you — exclusively. Priced by grade, deducted from your credit, in your portal within minutes.
See it yourself, no account needed
Click through a live advice page and the demo portal — exactly what your customer sees, and what you see.
The advice page
A live funnel from a real client — the check, the instant calculation and the AI advisor, under their own brand.
The demo portal
Sample leads with grades, transcripts and AI notes — plus credit, invoices and disputes. Click on everything.
Every lead gets a grade
AI reads the full conversation and gives a grade from 0 to 10 — the grade sets the price, and the transcript lets you verify it yourself.
Most delivered leads land on 6–7; the dashed line is your grade floor (here: 6). Everything left of it stays out.
The grade is an AI indication, not a guarantee — which is exactly why every lead comes with the full conversation.
“Wants a call back after 17:00 — asked twice about the payback period.”
You know what they want before you call
This is the difference with a form: every delivered lead comes with the full conversation.
No form. A conversation.
The AI advisor talks with every visitor — on your offer, your prices, your tone — and answers questions 24/7. What they asked, what they hesitated about, when they want to be called: it is all in the transcript, readable before you call.
- A cleaned-up transcript with every delivered lead
- An AI note on top — your cheat sheet for the first call
- An appointment is only offered on a clear buying signal
You set the grade floor
Choose the grade floor you want to receive. Below your floor: never delivered, never billed.
One published rate card, the same for every business. A lead graded 6 never costs more than €15.
Requests below your floor go into warming up. If someone returns and books an appointment, it becomes a delivered lead at that moment — and only then do you pay.
Why businesses switch
The classic lead platform, next to our model.
A classic lead platform
- The same lead sold to 3–4 businesses at once
- A filled-in form — no context, no intent
- Prices negotiated per client, paid upfront
- An annual contract before the first lead arrives
Maken Leads
- Every lead goes to exactly one business
- The full conversation included, graded 0–10
- One published rate card — the grade sets the price
- No contract: prepaid credit, cancel any week
Delivered where you work
Portal, email, sheet — or straight into your own systems. Signed, with retries.
Webhooks are HMAC-signed and retried for hours; the API comes with its own keys, scopes and rate limits per business. Built by engineers, for your engineers — or we simply push into the CRM you already use.
POST /hooks/maken HTTP/1.1
X-Maken-Signature: t=1722772800,v1=9f2c…e41a
{
"type": "lead.delivered",
"lead": {
"grade": 7,
"note": "Call back after 17:00 —
asks about payback period.",
"city": "Rotterdam",
"channel": "phone",
"billed_unit_price_eur": 21.00,
"portal_url": "https://…/leads/4211"
}
}Born in the hardest market
Built and proven in the Dutch sustainable-energy market — live today, growing vertical by vertical.
Proven where selling is hardest.
The machine runs live for Dutch energy businesses — home batteries, solar panels, heat pumps — under each installer's own name, on its own subdomain, with its own offer and prices. Sixteen intake flows and growing.
White-label: your customers only see your brand.
Start free, then pay per lead
No setup fees, no annual contract, none of your ad budget — the machine earns its keep, or it goes off.
- 20 delivered leads, free — with no end date
- Full portal, grades and transcripts
- Your own advice page, live within days
- No payment card needed to start
- Top up with iDEAL or card
- Credit never expires — and is refundable
- At €0, delivery pauses; requests wait, nothing is lost
- No annual contract — cancel any week
- The grade sets the price — one published rate card
- Price frozen at delivery, never raised afterwards
- Below your floor: never delivered, never billed
- Disputes: 10 working days, approved = credited
Questions, answered honestly
“The honest answers, before the sales call.”
Is the lead really mine alone?+
Yes — every delivered lead goes to exactly one business. That is different from most platforms, where the same request is sold to three or four businesses at once. Exclusivity applies per lead; we deliberately do not promise regional exclusivity.
What if a lead is wrong?+
File a dispute from the portal within 10 working days — wrong number, unreachable, duplicate, outside your service area. Approved disputes are automatically returned to your credit, and the lead stays visible as credited.
Do I pay for weak leads?+
No. Leads below your own grade floor are never delivered and never billed — they go into a warming-up track. And a grade of 3 or lower is billable for no one.
Am I locked into anything?+
No annual contract, no setup fees, no minimum. You run on prepaid credit that never expires and is refundable, and you can stop any week. The ad budget is ours, not yours.
Is the grade guaranteed?+
The grade is an AI indication, not a guarantee. That is exactly why every delivered lead comes with the full conversation — you read back what was said yourself. And if something is genuinely wrong, there is the dispute.
How fast do leads come in?+
Within minutes of a booked appointment, and otherwise usually within 10 to 20 minutes — in your portal, your email, your sheet or straight into your CRM.