Maken Creators — UGC for advertisers
Anyone can make UGC. Few make UGC that performs.
We come from performance: billions of views and millions in ad spend. That is why we write the script, our creators film line by line, and our team reviews every take.
“This was on my bill last month.”
“Since last month I pay almost nothing in the evenings.”
Close-up by the window, daylight — one video per line.
“And that without adding a single panel.”
Line 7 · take 2 — every rejection comes with a reason.
POV: your meter runs backwards.
“This was on my bill last month.”
“Since last month I pay almost nothing in the evenings.”
Close-up by the window, daylight — one video per line.
“And that without adding a single panel.”
Line 7 · take 2 — every rejection comes with a reason.
POV: your meter runs backwards.
The difference between UGC and UGC that sells
No creative guesswork — every choice comes from running real campaigns.
We run the ads ourselves
Organic and performance, with billions of views and millions in ad spend behind us. The script is not a matter of taste — it is a data-driven choice from what demonstrably works.
Every take held to the standard
Reviewed by the team that sees the results — take by take, with a reason for every rejection. Only material that clears the bar makes your campaign.
Made to advertise
Rights, the music check and formats are built for paid from the first second — not for posting. What you receive can go into your ads. Today.
“Anyone can make UGC. UGC that sells is a craft.”
How it works
From briefing to ad-ready video — one production line, guarded by us.
Briefing & script
We write the script on performance data: multiple hooks and one line per video, with direction for every line — what needs to be on screen.
Creators film
Creators apply with a motivation; we choose. Whoever is chosen submits the first takes within 48 hours — otherwise the spot goes back into the pool.
Reviewed take by take
Every take is approved or rejected individually, always with a reason. Only approved material moves on to the edit.
Edit & deployment
We cut the lines together, per hook variant. The result is ready for paid — and can go straight into our own ad machine.
Viral is not a gamble. It is a testing program.
Every video gets multiple openings — we test in real campaigns which one wins.
The same video, four first seconds.
The first second decides whether someone keeps watching. That is why every creator records multiple hooks — the same core message, a different opening. We put the variants live, see which one wins, and scale it. That is how “viral” actually works: not guessing, but testing variants with budget behind them.
- Multiple hooks per video, standard in every script
- Tested in real campaigns, not in an agency meeting
- The winner gets the budget — the rest teaches us something
“Did you know you lose money at night?”
“This was on my bill last month.”
POV: your meter runs backwards
Before/after: the energy bill
Rights and safety, arranged upfront
Where improvised agreements usually stop, our contract begins.
Full usage rights
Paid ads, worldwide, no end date. Cut, subtitle, re-edit — and transferable to you.
Image, voice and name
Covered separately in the agreement — a different right from copyright, and exactly where things usually go wrong.
The music check
No music from platform libraries — checked at every submission. No claims on your ads.
Sealed on record
Every agreement is version-sealed per assignment, with proof of acceptance. Everything on EU infrastructure.
Why brands switch
The classic UGC agency, next to our production line.
A classic UGC agency
- Send a brief and hope for the best
- Approve or reject the whole delivery in one go
- Rights “arranged” in a DM
- Waiting until a creator has time
Maken Creators
- A script per line, written on ad data
- Review per take, always with a reason
- Rights recorded and transferable to you
- A 48-hour clock on every spot — or it goes back into the pool
The videos go straight to work
The same machine that runs our ads and leads puts your videos to work immediately — and adjusts the next scripts based on what they deliver.
See Maken LeadsCustom pricing
No standard packages — every production is built around your goal.
Tell us what you need. We build the proposal.
Number of videos, formats, goal and turnaround — every production is different. After one call you know exactly what you get, when, and what it costs.
Book a callBook a callFor creators
Film from a script, paid per assignment — and your paperwork takes care of itself.
Film from the script. Earn per assignment.
- The fee is visible upfront on every assignment — for example €250
- Film from our script — you never have to invent a concept
- Submit within 48 hours of being chosen
- Every take is reviewed, with a reason — that is how you get better
- Paid out after approval, with an automatic payment specification or self-employed invoice
- 18+ · signing up is free
Questions, answered honestly
“The honest answers, before the sales call.”
For businesses
What does it cost?+
Every production is custom — the number of videos, formats and goal differ per brand. After one call you receive a concrete proposal with exactly what you get and what it costs. No standard packages.
Who owns the rights?+
The usage rights are fully arranged and transferable to you: paid ads, worldwide, no end date, including editing and re-editing. The creator's image, voice and name are covered separately — exactly where loose agreements usually stop.
How fast do I get videos?+
Chosen creators submit their first takes within 48 hours — otherwise the spot automatically goes back into the pool. The total turnaround depends on the scope; it is stated in the proposal.
Who chooses the creators?+
We do. Creators apply per assignment with a motivation, and we choose based on profile and fit for your brand. You never have to cast.
For creators
How do I get chosen?+
You apply per assignment with a short motivation. We choose based on profile, motivation and what the assignment needs. Not chosen? You can simply apply for the next one.
When do I get paid?+
After your work is approved, once your payout details are complete. With every payout a payment specification or invoice is created for you automatically.
Do I need a business?+
No. You can take part as a private individual (with a BSN) or as a business owner (with a KVK and VAT number). The paperwork — including the invoice in your name — is handled by the platform.
From what age can I take part?+
From 18. Signing up is free; at registration you agree to the creator agreement, so the rights are clear upfront for you and the advertiser.